Turning a catwalk runway into a supermarket (AKA Chanel Shopping Center) is pure genius. The Chanel AW ’14 show was a breath of fresh air. Models dressed in the latest Chanel gear paraded around the Grand Palais that was transformed into a supermarket setting for the show. They held shopping baskets adorned with the classic chanel chain (as seen their high-end leather bag) and browsed around shelves of Chanel branded items. As the models collected up their ‘coco’ cornflakes, Chanel Spaghetti and Tweed Lemon drinks they would eventually make their way to the Chanel check-out where I assume they would complete their purchases with Chanel cash equivalents.
Karl really knows how to amuse and keep things interesting in the fashion world. Catch the highlights of the supermarket catwalk or watch the full show here on Chanel.com.